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Changing Retail Space and the Role of Product Information Management (PIM)

Product Information Management (PIM)
Priyanka Das

Priyanka Das

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A product is the identity of the manufacturer. Its name, logo, description holds its reputation and perception in the minds of the consumers. Consumers look to manufacturers to provide the original, single true source of information about their products. From concept to design to prototype to finished product, the manufacturer owns every step of the process. Every aspect of the final product derives from the manufacturer — each spec, detail, feature, benefit, part, component or instructions. All of this information is part of the package that is stamped with your brand. The manufacturer’s information is fact. And so, managing the creation, maintenance and dissemination of this information is as critical to the manufacturer as controlling its distribution channels.

B2B and B2C distribution channels have changed dramatically with the rise of the internet and eCommerce. Print catalogs remain viable, but old-fashioned “mail orders” have been nearly wiped out by electronic transactions. Even that reliable field call by your sales rep might end in a customer order placed electronically.

The sales process moves much quicker today. Thanks to global sourcing, the number of products available to customers continues to rise exponentially. So does the amount of product information, especially when the same basic information is replicated and edited through retail, distributor and reseller channels.

A quick search for some of the products on the internet and will show how many times we can find them. Then when we look at the product information. Are these websites providing all of the details manufacturers want to share about the products? And in the way manufacturers would want it to be presented? Just like gossip gets distorted when it passes from person to person, the product information may not survive intact through all of these hands. We’ll find that many sites provide minimal product information and no detail at all.

Manufacturer products — Manufacturer brand — are at risk of being diluted in this electronic stream. It’s one of the reasons smart manufacturers are adopting a Product Information Management (PIM) as the core of their digital marketing strategies.

With this blog we intend to demonstrate how using reliable product information management (PIM) software is both cost effective and efficient.

What is PIM?

Need of a product Information Management Application in Today’s Retail Space

  1. Lack of Data Repository: There is a problem of product data centralization among the supply chain members. We can find retailers trying to find product data from the websites of manufacturers and need repetition of the same data copy pasting and there is no database of product information.
  2. No Omni Channel Presence and No Data Standarization: Many brands, manufacturers and retailers fail to maintain a omni-channel presence across various e-commerce sites and instead focus on only one or two e-commerce sites. PIM helps in maintaining a better omni-channel presence across multiple sales channel.
  3. Consumer Sales Returns and Cart Abandonement by consumers: Unable to find the correct product information, consumers tend to loose trust over a brand and these leads to cart abandonement and sales return. In the long run manufacturers and retailers can face huge losses for the customers change in purchasing behavior towards their products.

Benefits of an efficient Product Information Manager

An efficient Product Information Management can sync the information stored in the ERP of the company. A PIM can help build a better brand image in the eyes of the consumers. Features of an Ideal management:

  1. Catalog management: Cataloging across channels can be well managed using a PIM. The manufacturers can use the PIM as a data repository to centralize their product data and upload your catalogues and publish it to any online sales channel without the hassle to format spreadsheets
  2. Supply chain data communication: Retailers don’t need to use various resources to get product information, instead they can directly use the manufacturer product library to get the information.
  3. Shopper Analytics: An efficient PIM shows how shoppers react to the product catalogue being published. Real time shopper analytics across various sales channels can be viewed through the PIM.
  4. PIM can be also customizable or should be able to sync with any business’s ERP. The flexibility of PIM features makes it a good or bad for any business
  5. Enhance Customer Experience: Customer satisfaction and loyalty have never been harder to maintain in the face of growing competition across multichannel commerce. And, free shipping and hassle-free returns have led to average return levels of 33%, which coupled with increased handling costs, can be crippling for some businesses. It’s more critical than ever to enhance the customer experience by providing fuller, richer and more accurate product data. This, married with rich digital images that bring products to life, will help reduce returns. By feeding commerce with more granular content, you can facilitate individualized digital experiences, taking advantage of the personalization capabilities that your eCommerce platform provides. A PIM will also allow you to improve relevancy by maintaining a single golden record for each product, eliminating inconsistencies between marketing channels and touchpoints, but allowing for channel-specific or even demographic-specific descriptions.
  6. Expand & Grow: With a PIM, you can easily syndicate content to new marketplaces and channels as opportunities arise. By connecting to eCommerce platforms, a good PIM allows you to easily localize marketing materials and websites.

Conclusion

A good Product Information Manager can handle you product information efficiently across all sales channels. The possibilities of an ideal PIM like Crisptag PIM are simply endless. PIM is the next important tool to revolutionize the online presence of retail industry

Try Crisptag PIM and see how PIM can change the way your business approaches marketing.

With its own Indigenous Product Information Management software for Indian Micro and Small businesses. Crisptag Technologies Private Limited has also partnered with Microsoft, Google, AWS, ZOHO, Razorpay, Namecheap, DigitalOcean and other leaders of the industry to provide you all the software you need for your business at attractive prices under one shop.

Contact us to know more details.

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Refund Policy

Thank you for your purchase. We hope you are happy with your purchase. However, if you are not completely satisfied with your purchase for any reason, you may request for cancellation of your subscription and apply for a refund. Please see below for more information on our return policy. 

CANCELLATION 

All cancellations must be requested within fifteen (15) days of the subscription purchase date. To cancel your plan, please email customer service at [email protected] to obtain your Cancellation Authorization number and to start your process for the refund. 

REFUND 

Crisptag Technologies Pvt. Ltd. is liable to refund 100% amount only on PIM – Product Information Manager, and not on third party softwares and products. 

After receiving the Cancellation Authorization Number, we will contact you and process your refund. Please note that it may take upto fifteen (15) days from the day of cancellation of subscription to process your refund. Refunds may take 1-2 billing cycles to appear on your credit card statement, depending on your credit card company. We will notify you by email when your return has been processed. 

EXCEPTIONS 

For any modification or issue with the service features, please contact us at the customer service number below to arrange for support to improve your experience with our software. 

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If you have any questions concerning our refund policy, please contact us at +91-85 06 02 88 88 or [email protected]

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Privacy Policy

Thank you for choosing to be a part of our community at Crisptag Technologies Pvt. Ltd. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at [email protected]

When you visit our website saasmart.in and more generally use any of our services, we appreciate that you are entrusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there is any terms in this privacy notice that you do not agree with, please discontinue use of our services immediately. 

This privacy notice applies to all information collected through our services (which as described above, includes our website and app), as well as any related services, sales, marketing or events. 

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect. 

 

1. What information do we collect? 

  • Personal Information you disclose to us 

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the website  or otherwise when you contact us. 

The personal information that we collect depends on the context of your interactions with us and the services, the choices you make and the products and features you use. The personal information may include the following: 

Personal Information provided by you. We collect names; phone numbers; email addresses; usernames; passwords, authentication data, billing addresses and other similar information. 

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and other similar information. All payment data is stored by us safely. 

All personal information that you provide us must be true, complete and accurate, and you must notify us of any change to such personal information. 

  • Information automatically collected 

We automatically collect certain information when you visit, use or navigate the software. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about who and when you use our software and other technical information. This information is primarily needed to maintain the security and operation of our services, and for our internal analytics and reporting purposes. 

Like many businesses, we also collect information through cookies and similar technologies. 

The information we collect includes: 

Log and Usage Data. Log and usage data are service-related, diagnostic usage and  performance information our servers automatically collect when you access or use our services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in our platform (such as date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which feature you use), device event information (such as system activity, error reports and hardware settings). 

  • Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the software. Depending on the device used, this device data may include information such as your IP address (or proxy server), Internet service provider and/or mobile carrier, operating system configuration information. 
    • Location Data. We collect information data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depend on the type of settings of the device you use to access the software. For example, we may use the GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by disabling your Location settings on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the services. 

     

    2. How do we use your Information? 

    We use personal information collected via our Software for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests., in order to enter into or perform a contract with you, with your consent, and/or compliance with our legal obligation. We indicate the specific processing grounds we rely on next to each purpose listed below. 

    We use the information we collect or receive:

  • To facilitate account creation and login process. If you choose to link your account with us to a third-party account (such as Google, Facebook, Shopify etc. Account), we use the information you allowed us to collect from those third parties to facilitate account creation and login process for the performance of the contract. 
  • To post testimonials. We post testimonials on our services that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the consent of the testimonial. If you wish to update, delete your testimonial, please contact us at  [email protected] and be sure to include your name, testimonial location and contact information. 
  • Request feedback. We may use your information to request feedback and to contact you about your use of our service. 
  • To enable user-to-user communications. We may use your information in order to enable user-to-user communications with each user’s consent. 
  • To manage user accounts. We may use your information for the purposes of managing our account and keeping it in working order. 
  • To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about change in terms, conditions and policies. 
  • To protect our services. We may use your information as part of our efforts to keep our services safe and secure (for example, for fraud monitoring and prevention). 
  • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract. 
    • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond. 
    • Fulfil and manage your orders. We may use your information to fulfil and manage your orders, payments, returns, and exchanges made through the services. 
    • To deliver and facilitate delivery of services to the user. We may use your information to provide you with the requested service. 
    • To respond to user enquires/offer support to users. We may use your information to respond to your enquires and solve any potential issues you might have with the use of our services. 
    • To send you marketing and promotional communications. We may use your personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our service, subscribing to marketing information or contacting us, we will collect personal information from you. You can opt out of our marketing emails at any time. 
    • Deliver targeted advertising to you. We may use your information to develop and display personalized content and advertising and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness 
    •  For other business purposes. We may use your information for other business purposes such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with Individual end users and does not include personal information. We will not use Identifiable personal information without your consent. 

  •  3. Will your information be shared with anyone?

  • We may process or share your data that we hold based on the following legal basis:
  • Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose. 
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve your legitimate business interests. 
  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to full the terms of our contract. 
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding court order or legal process such as in response to a court order or a subpoena including in response to public authorities to meet national security or law enforcement requirements. 
    • Vital Interests: We may disclose your information where we believe it is necessary to investigate prevent or take action regarding potential violations of our policies suspected fraud situations involving potential threats to the safety of any person and legal activities as evidence in litigation in which were involved. 

    More specially we may need to process your data or share your personal information in the following situations: 

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. 
  • Vendors, Consultants and Other Third-4 Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Services which will enable them to collect data on our behalf about how you interact with our Services over time. This information may be used to among other things, analyze and track data, determine the popularity of certain content pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. 
  • Third-Party Advertisers may use third-party advertising companies to serve ads when you visit or use the Services These companies may use information about your out Websites and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you. 
  •  
  • 4. Who will your information be shared with?

We only share and disclose your information with the following third parties. We have categorized each party so that you may easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us.. 

  • Advertising, Direct Marketing, and Lead Generation 

ZOHO CRM, Salesforce Marketing Cloud, Salesforce Sales Cloud HubSpot CRM and Google AdSense 

  • Allow Users to Connect to Their Third-Party Accounts  

Facebook account. Instagram account, Google account, Linkedin account, PayPal account. Pinterest account, Twitter account and WordPress account. 

  • Cloud Computing Services 

Amazon Web Services (AWS), Google Cloud Platform and Microsoft Azure. 

  • Communicate and Chat with Users  

Facebook Customer Chat ZOHO Campaigns, HubSpot, Email and Mailchimp. 

  • Content Optimization  

Google Site Search 

  • Data Backup and Security  

Google Drive Backup Amazon Glacier and Dropbox Backup 

  • Functionality and infrastructure Optimization 

Amazon Web Services and Microsoft Azure 

  • Invoice and Billing  

PayPal 

  • Retargeting Platforms 

Google Ads Remarketing. Google Analytics Remarketing, Facebook Custom Audience, Facebook Remarketing, Salesforce DMP, Twitter Tailored Audiences, Twitter Remarketing and Linkedin Website Retargeting 

  • Social Media Sharing and Advertising

Facebook advertising Facebook social plugins, Instagram advertising. Twitter advertising, Twitter social plugins, Snapchat advertising, Pinterest advertising, PayPal plugins Pinterest social plugins, AngelList social plugins, Google+ social plugins, Google Friend Connect, Linkedin advertising and Linkedin social plugins 

  • User Account Registration and Authentication  

Mobile Number OTP, Google Sign-in 

  • Web and Mobile Analytics 

Facebook Analytics, Facebook Ads conversion tracking, Google Analytics, Google Ads. HubSpot Analytics and Wordpress Stats 

  • Website Hosting  

WordPress.com, Shopify, WooCommerce

5. Do we use cookies and other tracking technologies?

We may use cookies and similar tracking technologies to access or store information Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. 

6. Do we use Google Maps?

This Website or App uses Google Maps API which is subject to Google’s Terms of Service We obtain and store on your device (cache) your location for three months. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document. 

7. How long do we keep your information? 

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax accounting or other legal requirements). No purpose in this notice will require us keeping your personal information longer than three (3) months past the start of idle period of the user’s account. 
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing unit deletion is possible. 

8. How do we keep your information safe? 

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment 

9. What are your Privacy rights?

 

If you are ran Indian resident and you believe we are unlawful processing your personal information you also have the right to complain to your local data protection supervisory authority 
 

Account Information 
 

If you would at any time like to review or change the information in your account or terminate your account, you can: 

  • Log in to your account settings and update your user account. 
  • Contact us using the contact information provided. 

Upon your request to terminate your account, we will deactivate or delete your account and Information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems assist with any investigations, enforce our Terms of Use and or comply with applicable legal requirements. 
 

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.  

Opting out of email.marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list-however, we may still communicate with you for example to send you service-related emails that are necessary for the administration and use of your account to respond to service requests, or for other non-marketing purposes. To otherwise opt-out you may: 

  • Access your account settings and update your preferences. 
  • Contact us using the contact information provided 
     
  • 10. Controls for Do-Not-Track Feature

 

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. 
 

11. Do we make updates to this notice? 

 

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information 
 

12. How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at [email protected] or by post to: 
 

CRISPTAG TECHNOLOGIES PVT LTD  

C-25, Sector 8 

Noida, Uttar Pradesh 201301 

India 
 

13. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances To request to review update, or delete your personal information, please submit a request form by clicking here. We will respond to your request within 30 days.

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